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Marketing Aptitude Quiz 17

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Marketing Aptitude Quiz 17

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Marketing in a broader aspect can be defined as a transaction of exchange. Marketing primarily consists of activities designed to generate and facilitate exchanges intended to satisfy human organizational needs or wants. Marketing is broadly defined as advertising of a product or service to different market segments. The article Marketing Aptitude Quiz 17 provides Important Marketing Aptitude multiple choice questions with answers useful to the candidates preparing for Bank exams like IBPS PO, MT Exam, Dena Bank PO, Bank PO, Clerk, SBI, RBI etc.

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1. Occupation invloves
    A. Administrator B. Trader C. Chartered accountant D. All of these

Answer - Option D
2. Who may be the customer of the bank ?
    A. Teacher B. Professor C. Advocate D. All of these

Answer - Option D
3. Lifestyle of a customer includes
    A. social status B. cultural value of customer C. perception of customer D. All of these

Answer - Option D
4. Behavioural basis of market segmentation includes
    A. loyalty or brand loyalty B. attitude C. buying occasions D. All of these

Answer - Option B
5. In case of saving deposits in a bank , the customer status will be
    A. second customer B. regular customer C. potential investor D. first time depositor

Answer - Option B
1. Which are the factors relating to target market?
    A. goals of the firm B. image of the company C. company resources D. products characteristics and product variety

Answer - Option B
2. Which is the basis of psychographic segmentation ?
    A. Personality B. values in life C. life style of the customer D. All of these

Answer - Option C
3. Distribution channels are
    A. systems of economic institution through which a producer of goods delivers them into hands of their users B. system of pricing C. costing system D. branding

Answer - Option A
4. Which is the channel of direct distribution
    A. Own salesmen B. Own sales group C. Mail order D. All of these

Answer - Option D
5. Under which of the following in marketing DAGMAR APPROACH comes?
    A. Market Segmentation B. Advertising C. Pricing Decisions D. Marketing Strategy

Answer - Option B
1. Which among the following generally does not come under Corporate BANKING ?
    A. Structured Finance B. Government Banking C. FI,Capital Markets & Custodial Services D. Debit Cards

Answer - Option D
2. Which among the following does not come under the organizational objectives of the bank in India?
    A. To Earn Profit B. To play a developmental role in Rural India C. To Provide employment to maximum people D. To Improve Customer Relationships

Answer - Option C
3. Without which of the following a bank can not survive?
    A. Cash B. Computers C. Customers D. Credit

Answer - Option C
4. Marketing is complex in Banks compared to other commercial concerns. Which among the following justifies this statement?
    A. Bank Marketing is a service Marketing B. The focus of the bank marketing is customer C. The Bank marketing is doubly oriented D. Banking products are intangible

Answer - Option C
5. What has been the effect on banks by the increased role of capital markets in mobilizing funds?
    A. It increased the importance of Banks B. It decreased the importance of Banks C. It did not affect the importance of Banks D. It provided an opportunity for banks to earn more

Answer - Option B

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