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Marketing Aptitude Quiz 19

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Marketing Aptitude Quiz 19

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Marketing in a broader aspect can be defined as a transaction of exchange. Marketing primarily consists of activities designed to generate and facilitate exchanges intended to satisfy human organizational needs or wants. Marketing is broadly defined as advertising of a product or service to different market segments. The article Marketing Aptitude Quiz 19 provides Important Marketing Aptitude multiple choice questions with answers useful to the candidates preparing for Bank exams like IBPS PO, MT Exam, Dena Bank PO, Bank PO, Clerk, SBI, RBI etc.

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1. What is Microsoft Pink ?
    A. A software under development B. A smart phone C. A search engine under development D. A laptop under development

2. Which of the following Bank India is known to be the first Indian Bank to adopt the concept of Market Segmentation?
    A. Punjab National Bank B. State Bank of India C. ICICI Bank D. Bank of Baroda

3. A group of Blue collar customers of a bank will be placed in which of the following segments?
    A. Profession segment B. Gender based segment C. Income segment D. Income segment

4. Many banks offer Project Counseling in their products portfolio. Product counseling can be placed in which of the following product categories of Banks?
    A. Deposits B. International Banking C. Consultancy D. Advances

5. Telephone inquiries, letters, responses to advertising or direct mail, are kept in which of the following categories?
    A. Sales Leads B. Sales Kits C. Sales Literature D. Sales Manual

Answers
1. Answer - Option B
2. Answer - Option B
3. Answer - Option A
4. Answer - Option C
5. Answer - Option A
1. Which among the following is not a responsibility of personal selling?
    A. Creating Demand B. Increasing Demand C. maintaining demand D. Diminishing Demand

2. Nichemanship comes under which of the following in Marketing?
    A. Marketing Mix B. Market Segmentation C. Market Planning D. Advertisements

3. Which among the following plays an important role in Psycho-graphic Segmentation?
    A. Profession B. Sex C. Personality D. Demography

4. Planned cost service means-
    A. costly products B. extra profit on the same cost C. extra work by seller D. all of these

5. In Consumer behavior ‘Perception is a process through which-
    A. a consumer make ultimate purchasing B. a consumer is satisfied C. a consumer’s mind receives, organizes and interprets physical time D. Both 1 and 2

Answers
1. Answer - Option D
2. Answer - Option B
3. Answer - Option C
4. Answer - Option B
5. Answer - Option C
1. Sale forecast implies-
    A. an estimate of the maximum possible sales opportunities present in a particular market segment. B. an estimate of sales, in physical units, in a future period C. Estimating the number of sales person required to sell a product. D. Both 1 and 2

2. A theory states that no matter how efficiently goods/service are produced, if they cannot be delivered to the customer in the quickest possible time it is vain-this theory is called-
    A. Quickest the best B. Instant service C. Service on time D. Timely effort

3. In selling “Consumption” is the ultimate goal of the sales while a marketer-
    A. Identifies consumer needs and wants. B. Develop an appropriate product/service to attain customer satisfaction. C. Accomplish organizational goals through integrated marketing approach D. all of the above

4. ‘Casual’ research is basically concerned with-
    A. Establishing cause and effort relationship B. Arriving at a forecast or prediction of interest. C. measuring and estimating the frequencies with which of things occur D. all of above

5. A method in which brand equity is measured by comparing difference between the retail price of the brand and the retail price of an unbranded product in same category is called-
    A. Brand goodwill method B. price premium method C. Production method D. Both 1 and 2

Answers
1. Answer - Option D
2. Answer - Option B
3. Answer - Option D
4. Answer - Option A
5. Answer - Option B

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