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Marketing Aptitude Quiz 29

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Marketing Aptitude Quiz 29

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Marketing in a broader aspect can be defined as a transaction of exchange. Marketing primarily consists of activities designed to generate and facilitate exchanges intended to satisfy human organizational needs or wants. Marketing is broadly defined as advertising of a product or service to different market segments. The article Marketing Aptitude Quiz 29 provides Important Marketing Aptitude multiple choice questions with answers useful to the candidates preparing for Bank exams like IBPS PO, MT Exam, Dena Bank PO, Bank PO, Clerk, SBI, RBI etc.

shape Q1

1. Which of the following is not associated with a role in a buying decision making unit?
    A. supplier B. Gatekeeper C. Decision making D. Buyer E. None of the above

2. Which is a psychological buying motive?
    A. Sleeping B. Hungry C. Thirst D. Rest and Recreation E. All of the above

3. Which is the element of psychology of consumer?
    A. Knowledge of the customer B. Intention C. Attitudes D. Motive E. All of the above

4. Preservation of species is
    A. Buying motive B. Product C. Design D. Cost E. A tool of sales management

5. Economic model of motivation is developed by
    A. Rath B. Marshal C. Clark D. Stanton E. Philip Kotler and Armstrong

Answers
1. Answer - Option B
2. Answer - Option E
3. Answer - Option E
4. Answer - Option A
5. Answer - Option B
1. Learning model of motivation is developed by
    A. Clark B. Stanton C. Hansion D. Pavlovian E. Peter

2. The psycholoanalytic model of motivation is developed by
    A. Fried B. Clark C. Stanton D. Rath E. None of these

3. Which of the following is buying motives technique?
    A. Projective Technique B. Interview Technique C. Experience and Knowledge Technique D. All of the above E. None of the above

4. Which is the maturity product of a bank?
    A. Fixed term deposit B. senior citizen deposit scheme C. House loan D. Car loan E. All of the above

5. Which of the following is prestige product of a bank?
    A. International debit and credit card B. Credit card C. ATM card D. All of the above E. None of the above

Answers
1. Answer - Option D
2. Answer - Option A
3. Answer - Option E
4. Answer - Option E
5. Answer - Option D
1. Who among the following is not a part of the Marketing Mix?
    A. Wholesalers B. Retailers C. Customers D. All of these E. None of these

2. Which of the following is the crux of marketing process?
    A. Marketing planning B. Marketing mix C. Marketing research D. Market expansion E. Market scanning

3. Which of the following comes under the decisions concerning the products?
    A. Product attributes B. Branding and packaging C. Product mix D. All of the above E. None of the above

4. A product is referred to as
    A. Tangible and intangibly item B. Tangible item C. Anything D. All of the above E. None of the above

5. A product represents a market’s offering as it is perceived by
    A. Present customers B. Potential customers C. Company D. All of the above E. None of the above

Answers
1. Answer - Option C
2. Answer - Option B
3. Answer - Option D
4. Answer - Option D
5. Answer - Option B

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