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Marketing Aptitude Quiz 33

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Marketing Aptitude Quiz 33

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Marketing in a broader aspect can be defined as a transaction of exchange. Marketing primarily consists of activities designed to generate and facilitate exchanges intended to satisfy human organizational needs or wants. Marketing is broadly defined as advertising of a product or service to different market segments. The article Marketing Aptitude Quiz 33 provides Important Marketing Aptitude multiple choice questions with answers useful to the candidates preparing for Bank exams like IBPS PO, MT Exam, Dena Bank PO, Bank PO, Clerk, SBI, RBI etc.

shape Quiz

1. Before Industrial Revolution, selling was no problem as:
    A. marketing had not evolved B. people was not important C. people don’t want to sell anything D. small scale enterprises dominated the economy E. None of these

2. Which of the following is true?
    A. Marketing is not required in a buyers market B. Marketing is not required in a sellers market C. Marketing is not required after globalization D. Marketing is not required after liberalization E. Marketing is not required due to spread of MNC

3. “Outsourcing” means service rendered by
    A. outside agencies B. other departments C. othe employees D. marketing department E. All of these

4. Marketing can be effective if _____.
    A. salesmen are effective B. existing customers are attracted C. additional customers are attracted D. All of these E. None of these

5. Communication skills for a DSA means _____.
    A. Good oratory B. Delivery of long speeches C. Being talkative D. Ability to convince the customer E. Ability to talk rapidly

Answers
1. Answer - Option D
2. Answer - Option B
3. Answer - Option A
4. Answer - Option C
5. Answer - Option D
1. Digital Banking means
    A. Banking with calculators B. Banking with digital instruments C. Internet Banking and Telebanking D. Export finance E. None of these

2. e- marketing is same as _____.
    A. virtual marketing B. digital marketing C. real time marketing D. All of these E. None of these

3. Modern marketing includes ____
    A. digital marketing B. ele-marketing C. e-commerce D. e-mails solicitation E. all of these

4. Online value proposition should _____
    A. Be communicated to site visitors and in all marketing communications B. Be a clear differentiation from online competitors C. Target market segment(s) that the proposition will appeal to D. Given financial back up E. All of the above

5. Direct online contribution effectiveness is the _____.
    A. Reach of audience volume of a site B. Proportion of sales influenced by the web site C. Proportion of business turnover achieved by e-commerce transactions D. First and third option above E. None of the above

Answers
1. Answer - Option C
2. Answer - Option B
3. Answer - Option E
4. Answer - Option B
5. Answer - Option D
1. _____ is not a pre-sales activity.
    A. Lead generation B. Product design C. Sales presentation D. After-sales service E. Scanning the Yellow Pages

2. Market survey means
    A. marketing research B. market planning C. marketing strategies D. marketing monitoring E. All of these

3. Green marketing incorporates
    A. product modification B. packaging changes C. changes to the production process D. All of the above E. None of the above

4. Psychology of consumer includes
    A. consumer attitudes B. intentions C. desires D. All of these E. None of these

5. Bad Financial Planning can lead to _____.
    A. Balanced investment in Mutual Funds B. Overspending and debt problems C. Inadequate exposure to share market D. Capital gains E. Planned Future

Answers
1. Answer - Option D
2. Answer - Option A
3. Answer - Option D
4. Answer - Option C
5. Answer - Option B

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