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Marketing Aptitude Quiz 34

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Marketing Aptitude Quiz 34

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Marketing in a broader aspect can be defined as a transaction of exchange. Marketing primarily consists of activities designed to generate and facilitate exchanges intended to satisfy human organizational needs or wants. Marketing is broadly defined as advertising of a product or service to different market segments. The article Marketing Aptitude Quiz 34 provides Important Marketing Aptitude multiple choice questions with answers useful to the candidates preparing for Bank exams like IBPS PO, MT Exam, Dena Bank PO, Bank PO, Clerk, SBI, RBI etc.

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1. To have value, a brand must offer _____ ?
    A. A simple product range with defined features B. A complex product range with defined features C. Consistency which reduces perceived risk for the buyer, and a range of functional and emotional attributes which are valued by the buyer D. An identity through which the customer can trace the party responsible for supplying the product E. None of these

2. The difference between company’s present financial position and the financial objectives is _____.
    A. Contribution gap B. Contribution margin C. Financial objectives' failure D. Low demand in market E. None of these

3. If the same brand name is used for several products in different markets, it is an ________.
    A. Umbrella brand B. Source brand C. Multi-brand D. Range brand E. None of these

4. A differentiated product may be unique by itself but it will only be successful only _____ .
    A. if it satisfies customers’ needs B. if price differential is minimal C. if brand can be classed as aspiration D. differentiated products will always be successful E. None of these

5. Image of a brand is _____ with the customer
    A. Actual association B. Vision C. Positioning D. Personality traits E. None of these

Answers
1. Answer - Option D
2. Answer - Option A
3. Answer - Option A
4. Answer - Option A
5. Answer - Option A
1. Market is divided into groups on the basis of age, family size, gender, income, occupation, education, religion, race, generation, nationality, or social class is the best description of _____ .
    A. Demographics B. Psycho-graphics C. Behavioral D. Geographic E. None of these

2. Opportunities for growth and expansion are identified by finding _____.
    A. Customers' beliefs about the segment B. Customers believe about competitors C. Customer's perceptions about the brand D. Customer's response about the products E. None of these

3. A clothing company getting into perfumes is an example of _____.
    A. Perceived difficulty of manufacture B. Know-how transfer-ability C. Complementarities D. Awareness and reputation of the parent company E. None of these

4. _____ indicates a company's desire to meet market demand through differentiated products and different brands and different identities.
    A. Brand portfolio B. Brand extension C. Line extension D. Brand diversification E. None of these

5. You do not give the same treatment to a fake brand even if it carries the label that may look genuine as _____ .
    A. Actual brand is not there B. Competing brands are there C. Actual brand is there D. None of the above E. None of these

Answers
1. Answer - Option A
2. Answer - Option A
3. Answer - Option C
4. Answer - Option A
5. Answer - Option C
1. _____ is getting into different versions of the same base product on the same market.
    A. Line extension. B. Product extension C. Brand diversification D. Market extension E. None of these

2. Management research is to find out facts about business and management. This is concerned with _____.
    A. Marketing planning B. Human resources C. Production planning D. All of the above E. None of these

3. Consumer information sources are.
    A. personal and commercial sources B. public source C. experiential source D. All of the above E. only (A) and (B)

4. Marketing Plan helps in ____ .
    A. high lead generation B. better results C. improved Balance Sheet D. better customer service E. None of these

5. Innovation helps in
    A. designing new products B. improving marketing C. increasing sales D. maximizing prospective customers E. All of the above

Answers
1. Answer - Option A
2. Answer - Option D
3. Answer - Option E
4. Answer - Option C
5. Answer - Option A

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