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Marketing Aptitude Quiz 40

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Marketing Aptitude Quiz 40

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Marketing in a broader aspect can be defined as a transaction of exchange. Marketing primarily consists of activities designed to generate and facilitate exchanges intended to satisfy human organizational needs or wants. Marketing is broadly defined as advertising of a product or service to different market segments. The article Marketing Aptitude Quiz 40 provides Important Marketing Aptitude multiple choice questions with answers useful to the candidates preparing for Bank exams like IBPS PO, MT Exam, Dena Bank PO, Bank PO, Clerk, SBI, RBI etc.

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1. The conversion of prospective into buyer is called______ (a) Conversion (b) Lead (c) Customer
    A. Only a B. Only b C. Only c D. Both a and b E. All of these

2. Selling is the process
    A. Same as marketing B. Product Designing C. A sub-function of marketing D. Offering discounts E. Product Designing

3. The requirement of marketing depends upon
    A. When there is monopoly B. When supply equals demands C. When supply exceeds demand D. When demand exceeds supply E. When staff is in excess

4. Effective selling skills require
    A. Peer strength B. Team size of the sales people C. Age of the sales team D. Knowledge of the sales team E. Qualification of the sales team

5. Target group means
    A. All customers B. All sellers C. All buyers D. Delivery persons E. Prospective Buyers

Answers
1. Answer - Option D
2. Answer - Option C
3. Answer - Option C
4. Answer - Option A
5. Answer - Option E
1. ___________ is useful for targeting existing customers
    A. Market targeting B. Market segmentation C. Market positioning D. All of these E. None of these

2. __________ is a set of buyers sharing common needs that company decides to serve.
    A. Target group B. Demographic group C. Behavioral group D. Psychographic group E. None of these

3. _________is for identifying the difference in behavior that have implications for marketing.
    A. Purpose of positioning B. Purpose of targeting C. Purpose of segmentation D. Purpose of repositioning E. None of these

4. Diffrentiable, substantial, actionable, measurable are requirement for __________
    A. Effective marketing B. Effective segmentation C. Effective repositioning D. Effective targeting E. Effective positioning

5. Who stated that “Market segmentation is sub dividing of market into homogenous subsets of customers where any subset may conceivably be selected on a market target to be reached with a different Marketing Mix”?
    A. Philip Kotler B. Stephen Morse C. Kenneth D. Neilsen E. Lorie and Robert

Answers
1. Answer - Option B
2. Answer - Option A
3. Answer - Option C
4. Answer - Option B
5. Answer - Option A
1. The segmentation of market based on the gender of the customer is
    A. Geographical B. Psychographic C. Demographic D. Behavioral E. None of these

2. DAMP means
    A. Direct Accessible Market and Profitable B. Discernible Accessible Measurable and Profitable C. Demographic Accessible Measurable and Profitable D. Discernible Accessible Market and Profitable E. Differentiated Accessible Measurable and Profitable

3. What is MKIS?
    A. Managing Information System B. Marketing Inter-office System C. Managing Inter-office System D. Marketing Information System E. None of these

4. In marketing segmentation technique customers using the product are divided into several homogenous groups on the basis of their _________
    A. Economic condition B. Physical condition C. Common characteristics D. Place they live E. Gender

5. ________ is a market coverage strategy where a company decides to target one market segment with a single Marketing Mix called
    A. Traditional marketing B. Focused marketing C. Mass marketing D. Segment marketing E. Micro marketing

Answers
1. Answer - Option C
2. Answer - Option B
3. Answer - Option D
4. Answer - Option C
5. Answer - Option B

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