Marketing Aptitude - SPLessons
boy2

Marketing Aptitude Quiz 41

Home > > Tutorial
SPLessons 5 Steps, 3 Clicks
5 Steps - 3 Clicks

Marketing Aptitude Quiz 41

shape Introduction

Marketing in a broader aspect can be defined as a transaction of exchange. Marketing primarily consists of activities designed to generate and facilitate exchanges intended to satisfy human organizational needs or wants. Marketing is broadly defined as advertising of a product or service to different market segments. The article Marketing Aptitude Quiz 41 provides Important Marketing Aptitude multiple choice questions with answers useful to the candidates preparing for Bank exams like IBPS PO, MT Exam, Dena Bank PO, Bank PO, Clerk, SBI, RBI etc.

shape Quiz

1. Personality traits which influence consumer behavior are ______ criteria used for segmentation.
    A. Geographical B. Psychographic C. Behavioral D. Demographic E. None of these

2. Broad segment, adapt offering to closely match the needs of the market, face fewer competitors, market more efficiently is
    A. Mass marketing B. Niche marketing C. Segment marketing D. Micro marketing E. Traditional marketing

3. “The purpose of Market Segmentation is to determine difference among the buyers which may be consequential in choosing among them” was given by whom?
    A. Philip Kotler B. Stephen Morse C. Kenneth D. Neilsen E. None of these

4. ___________ is how a segment can be differentiated from other segments.
    A. Niche B. Accessible C. Discernible D. Geographical E. Behavioral

5. Effective programs can be designed for the segment, i.e. matches company capabilities is _______ requirements for effective segmentation.
    A. Actionable B. Substantial C. Accessible D. Measurable E. Differentiable

Answers
1. Answer - Option B
2. Answer - Option C
3. Answer - Option A
4. Answer - Option C
5. Answer - Option A
1. Market segmentation makes it possible for the enterprise to make possible utilization of _____
    A. Goods B. Services C. Resources D. Money E. None of these

2. In the 20th century, most of the firms followed which form of marketing?
    A. Traditional marketing B. Mass marketing C. Segment marketing D. Micro marketing E. Local marketing

3. Region, size of city, population density, and climate are the common ways of _______ segmentation.
    A. Behavioral B. Demographic C. Psychographic D. Geographical E. None of these

4. _______ is how a segment can be accessed via marketing communication produced by a firm.
    A. Discernable B. Accessible C. Measurable D. Profitable E. Undifferentiated

5. Technology, customer capabilities are
    A. Purchasing approaches B. Situational factors C. Personal characteristics D. Customer operating characteristics E. None of these

Answers
1. Answer - Option C
2. Answer - Option B
3. Answer - Option D
4. Answer - Option B
5. Answer - Option D
1. The concept of market segmentation is based on the fact that market of all products is
    A. Local B. Homogenous C. Heterogeneous D. Foreign trade E. None of these

2. When a company produces a likely product for all of market segment called
    A. Differentiated B. Undifferentiated C. Discernable D. Assessable E. Measurable

3. Quick service, specific applications, generic applications, large or small orders are
    A. Customer operating characteristics B. Purchasing approach C. Personal characteristics D. Situational approach E. None of these

4. A process that involves tailoring brands and promotions according to the need of specific groups like cities, neighborhood, and specific stores called
    A. Individual marketing B. Mass marketing C. Local marketing D. Segment marketing E. Niche marketing

5. A firm produces product with slight modifications within a segment is called
    A. Differentiated B. Undifferentiated C. Discernable D. Assessable E. Measurable

Answers
1. Answer - Option C
2. Answer - Option B
3. Answer - Option D
4. Answer - Option C
5. Answer - Option A

Other Articles
LIC Assistant Prelims Model Paper
LIC Assistant Reasoning Ability Quiz
TS CAB Recruitment Quantitative Aptitude Quiz
Hide Index Show Index