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Marketing Aptitude Quiz 52

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Marketing Aptitude Quiz 52

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Marketing in a broader aspect can be defined as a transaction of exchange. Marketing primarily consists of activities designed to generate and facilitate exchanges intended to satisfy human organizational needs or wants. Marketing is broadly defined as advertising of a product or service to different market segments. The article Marketing Aptitude Quiz 52 provides Important Marketing Aptitude multiple choice questions with answers useful to the candidates preparing for Bank exams like IBPS PO, MT Exam, Dena Bank PO, Bank PO, Clerk, SBI, RBI etc.

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1. Marketing plans made for the period of one or two months or few months but less than a year is known as
    A. Mid-term marketing planning B.Short-term marketing planning C. Long- term marketing planning D. All of these E. None of these

2. In an organization specialist such as marketing research manager heads each marketing activities in _______ form.
    A. Mid-term B. Short-term C. Long- term D. Functional E. Day-to-day

3. _____________ method measures the profits generated by investment in marketing activities.
    A. Rate of Interest B. Return of Investment C. Rate of Investment D. Return of Interest E. Rank on Investment

4. ________ used various digital devices like smartphones, computers, tablets etc. to inform customers and business partners about its product.
    A. Digital marketing B. Affinity marketing C. Cloud marketing D. Alliance marketing E. Proximity marketing

5. _______ are often employed in mature markets as firms enter a decline phase. Their goal is to maximize shot term profits and stimulates positive cash flow.
    A. Hold Objectives B. Build Objectives C. Harvest Objectives D. Divest Objectives E. None of these

Answers
1. Answer - Option B
2. Answer - Option D
3. Answer - Option B
4. Answer - Option A
5. Answer - Option C
1. The strategy of dividing a gaining portion of sale into the subgroups is called
    A. Marketing organization B. Marketing planning C. Market segmentation D. Brand decision E. Pricing decision

2. “Who is your customer”, “what do your customers”, n”what is your business” value. We can get these answers through _______
    A. Monthly statement B. Weekly statement C. Business statement D. Mission statement E. Market statement

3. _______ is hurdle in market planning.
    A. Lack of flexibility B. Rapid changes in cost of production C. Difficulties in market research D. All of these E. None of these

4. Which of the following is the strategy to pursue a Strategic Business Unit?
    A. Holding B. Building C. Harvesting D. Divesting E. All of the above

5. Short-term Marketing Plan is liability of __________
    A. High level management B. Low level management C. Middle level management D. All of these E. None of these

Answers
1. Answer - Option C
2. Answer - Option D
3. Answer - Option D
4. Answer - Option E
5. Answer - Option C
1. Documents collected after proper strategy in marketing is known as _________
    A. Business plan B. Market plan C. Campaign plan D. Contingency plan E. None of these

2. “Partner marketing” is same as
    A. Digital marketing B. Affinity marketing C. Close range marketing D. Alliance marketing E. Cloud marketing

3. __________ is the maximum level of demand available within the total market over a given period of time.
    A. Market potential B. Marketing strategy C. Market requirement D. Market plan E. None of these

4. _________ develops contents of marketing strategy to figure out how to pull it all together.
    A. Market plan B. Divesting C. Forecasting D. Process of alignment E. Segmentation

5. _______ process of using income, demographic and lifestyle characteristics of a market and census information for small areas to identify the most favorable locations.
    A. Quantitative target identification B. Target consumers identification C. Target market identification D. Qualitative target identification E. Business targets identification

Answers
1. Answer - Option B
2. Answer - Option B
3. Answer - Option A
4. Answer - Option D
5. Answer - Option C

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