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Marketing Aptitude Quiz 53

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Marketing Aptitude Quiz 53

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Marketing in a broader aspect can be defined as a transaction of exchange. Marketing primarily consists of activities designed to generate and facilitate exchanges intended to satisfy human organizational needs or wants. Marketing is broadly defined as advertising of a product or service to different market segments. The article Marketing Aptitude Quiz 53 provides Important Marketing Aptitude multiple choice questions with answers useful to the candidates preparing for Bank exams like IBPS PO, MT Exam, Dena Bank PO, Bank PO, Clerk, SBI, RBI etc.

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1. In which of the following the projection of last increment of sales change into the future?
    A. Time series analysis B. Exponential smoothing C. Continuity extrapolation D. Multiple regression analysis E. Regression and correlation analysis

2. Eco metric model is summarized as?
    A. Exponential smoothing B. Continuity extrapolation C. Multiple regression analysis D. Regression and correlation analysis E. Input-output model

3. Which of the following is the source of data for forecasting?
    A. Sales force estimate B. POS data system C. Supply chain partners D. Industry association journals E. All of the above

4. Each salesperson estimate their territory by the consultation of their supervisor and individual forecasts are combined and adjusted for each office is characteristic of ________ forecasting sales.
    A. Quantitative B. Non- Quantitative C. Mathematical D. Survey E. None of these

5. On which measure the forecasting model work?
    A. Tracking signal B. Mean square error C. Mean square error D. Mean absolute deviation E. None of these

Answers
1. Answer - Option C
2. Answer - Option E
3. Answer - Option E
4. Answer - Option B
5. Answer - Option A
1. Which of the following is best suited for short term forecasting?
    A. Time series analysis B. Exponential smoothing C. Continuity extrapolation D. Multiple regression analysis E. Regression and correlation analysis

2. Which of the following gives the forecast about the estimation that actually company is expecting?
    A. Market share B. Sales potential C. Market potential D. All of the above E. Sales potential

3. What is MDSS?
    A. Management Decision Support System B. Marketing Development Support System C. Marketing Decision Support System D. Marketing Development Service System E. Marketing Decision Service System

4. Sales forecasting procedure involves?
    A. Preparing a forecast of general economic condition. B. Preparing a forecast of industry sales. C. Preparing a forecast of product sale. D. Preparing a forecast of company sales. E. All of the above

5. Which of the following is concerned with time series analysis?
    A. Sales = T*C*S*I B. Sales =T*S*Q*P C. Sales = P*G*D*H D. Sales = J*T*S*R E. None of these

Answers
1. Answer - Option B
2. Answer - Option A
3. Answer - Option C
4. Answer - Option E
5. Answer - Option A
1. Which of the following uses the process of iteration to arrive at the forecasting relationship?
    A. Leading indicator B. Diffusion model C. Simulation D. Zee chart E. Time series

2. An element exists in the market, may be measured quantitatively and is related to demand for a product is called
    A. Sales potential B. Sales forecast C. Market potential D. Market factor E. Market index

3. Which of the following forecasts limited and well defined group of buyers?
    A. Jury of executive opinion B. Delphi technique C. Sales force composite D. Survey of buyer’s intentions E. Factor listing

4. Which of the following is concerned with sales forecasting?
    A. Market potential B. Sales potential C. Market share D. All other above E. None of these

5. Which of the following is done either on absolute or percentage basis?
    A. Time series analysis B. Time series analysis C. Exponential smoothing D. Continuity extrapolation E. Regression and correlation analysis

Answers
1. Answer - Option C
2. Answer - Option D
3. Answer - Option D
4. Answer - Option D
5. Answer - Option C

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