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Marketing Aptitude Quiz 63

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Marketing Aptitude Quiz 63

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Marketing in a broader aspect can be defined as a transaction of exchange. Marketing primarily consists of activities designed to generate and facilitate exchanges intended to satisfy human organizational needs or wants. Marketing is broadly defined as advertising of a product or service to different market segments. The article Marketing Aptitude Quiz 63 provides Important Marketing Aptitude multiple choice questions with answers useful to the candidates preparing for Bank exams like IBPS PO, MT Exam, Dena Bank PO, Bank PO, Clerk, SBI, RBI etc.

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1. What are the advantages of packaging for manufactures?
    A. Helps in sales and promotion B. Keeps the product safe C. Increases the demand D. Minimizes the possibility of adulteration. E. All of these

2. Manufacture sells his products his product using its own brand called
    A. License brand B. Co-branding C. Manufacturer’s brand D. Private brand E. None of these

3. A brand created and owned by a re-seller of any product called
    A. License brand B. Co-branding C. Manufacturer’s brand D. Private brand E. None of these

4. Licensee pays to the licensor for the right to use a brand name in its product is called
    A. License brand B. Co-branding C. Manufacturer’s brand D. Private brand E. None of these

5. _________ includes brand name and brand attitude.
    A. Brand loyalty B. Brand strategy C. Brand dilution D. Brand relationship E. Brand portfolio

Answers
1. Answer - Option E
2. Answer - Option C
3. Answer - Option D
4. Answer - Option A
5. Answer - Option D
1. Sub-branding is same as
    A. Co-branding B. Mega branding C. Umbrella branding D. Store branding E. None of these

2. ________ is granted by the patent officers.
    A. Brand B. Label C. Trademark D. Packaging E. None of these

3. Offering new brands in same category is called
    A. Multi branding B. Line extension C. Co-branding D. Brand extension E. None of these

4. Paper, pencils, paint, lubricants, and brooms are the examples of
    A. Brand B. Supplies C. Labels D. Portfolio E. None of these

5. Under _______ in brand testing technique, brand names are selected on the basis selecting the brand by a group of persons after the conduction of analytical study on the basis of replies collected.
    A. Unique test B. Preference test C. Memory test D. Both 1 and 2 E. None of these

Answers
1. Answer - Option C
2. Answer - Option C
3. Answer - Option A
4. Answer - Option B
5. Answer - Option A
1. Ask for order, review points of agreement, help in writing up the order, ask which model the customer wants, note that customer will lose out if not ordered now; offer incentives to buy now – lower price, larger quantity for same price are several techniques of ________
    A. Approach B. Pre-approach C. Follow-up D. Closing E. Relationship marketing

2. J.A Howard gave a formula for ‘’Behavioral Equation” B=P*D*K*V What P stands for?
    A. response or the internal response tendency, that is, the act of Purchasing a brand or patronizing a supplier B. predisposition or the inward response tendency, that is, force of habit C. present drive level D. “incentive potential,” that is, the value of the product or its potential Satisfaction to the buyer E. intensity of all cues: triggering, product, or informational

3. A person acting for company by performing ________ activity for the company.
    A. prospecting B. communicating C. servicing D. information gathering E. All of the above

4. A sale forces organization that assigns each salesperson to a geographical territory in which that salespersons have to sell the company's full line is
    A. Product sales force B. Customer sales force C. Complex structure D. Territorial sales force E. None of these

5. Reduce buyer concerns that might have arisen after the sale, reveal problems, assure buyer of salesperson's interest, ensure customer satisfaction and repeat business is called
    A. Approach B. Follow- up C. Closing D. Pre-approach E. Relationship-marketing

Answers
1. Answer - Option D
2. Answer - Option B
3. Answer - Option E
4. Answer - Option D
5. Answer - Option B

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