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Marketing Aptitude Quiz 70

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Marketing Aptitude Quiz 70

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Marketing in a broader aspect can be defined as a transaction of exchange. Marketing primarily consists of activities designed to generate and facilitate exchanges intended to satisfy human organizational needs or wants. Marketing is broadly defined as advertising of a product or service to different market segments. The article Marketing Aptitude Quiz 70 provides Important Marketing Aptitude multiple choice questions with answers useful to the candidates preparing for Bank exams like IBPS PO, MT Exam, Dena Bank PO, Bank PO, Clerk, SBI, RBI etc.

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1. Magazines add credibility to the message because of the reputation in the eyes of.
    A. Marketing manager B. Salesman C. Retailers D. Consumers

2. Creating innovative and new ideas, identifying customers benefit, selecting specific appeals for advertisements are the part of.
    A. Message strategy B. Message execution C. Selecting media D. Measuring communication

3. Advertising gives benefits to society of large people. At the same time it adds to cost, undermine social values, creating monopoly and encourage___________.
    A. Sale of products B. Sale of interior products C. Sale of old products D. Sale of large products

4. Advertisement is a mass communication. It addresses to masses and it’s a form of ___________communication.
    A. Personal B. Non personal C. Direct D. Indirect

5. Advertisement provides information regarding product, or idea in non-personal forms, as no face to face contact is involved between _______.
    A. Marketer and retailer B. Jobber and wholesaler C. Buyer and customer D. Market manager and salesman

Answers
1. Answer - Option D
2. Answer - Option A
3. Answer - Option B
4. Answer - Option B
5. Answer - Option C
1. Sandwich Board Advertisements is not suitable for the products like
    A. Burger B. Pizza C. Cold drink D. Pizza

2. A particular growing of customers assigned to a salesman for his sales activity is called
    A. Marketing territory B. Sales territory C. Advertisement territory D. Promotion territory

3. Digital marketing is same as
    A. Marketing on Facebook B. Marketing on Twitter C. Online ads D. All of the above

4. “Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified person”. Who stated this?
    A. Australian marketing Association B. European marketing Association C. China marketing Association D. American marketing Association

5. Advertising influences the mind of the consumers by creating desire and taste for
    A. Old products B. Same products C. New products D. Different products

Answers
1. Answer - Option C
2. Answer - Option B
3. Answer - Option D
4. Answer - Option D
5. Answer - Option C
1. It is difficult to evaluate the impact of advertising message as there is no immediate and accurate _______.
    A. Legal environment B. Feedback mechanism C. Convenient purchasing D. Educative

2. ___________ is the most recent and effective medium of advertisement.
    A. Newspaper B. Magazine C. Television D. Emails

3. A producer announced that on purchase of a particular product another product will be provided at less rate is
    A. Discount B. Quantity gift C. Cheap bargain D. Promotion mix

4. __________ is irregular in nature.
    A. Promotion mix B. Sales promotion C. Trade promotion D. Discount coupon

5. The long term sales effect of the sales promotion could be
    A. Positive B. Negative C. Neutral D. All of the above

Answers
1. Answer - Option B
2. Answer - Option D
3. Answer - Option C
4. Answer - Option B
5. Answer - Option D

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