Marketing Aptitude - SPLessons
boy2

Marketing Aptitude Quiz 71

Home > > Tutorial
SPLessons 5 Steps, 3 Clicks
5 Steps - 3 Clicks

Marketing Aptitude Quiz 71

shape Introduction

Marketing in a broader aspect can be defined as a transaction of exchange. Marketing primarily consists of activities designed to generate and facilitate exchanges intended to satisfy human organizational needs or wants. Marketing is broadly defined as advertising of a product or service to different market segments. The article Marketing Aptitude Quiz 71 provides Important Marketing Aptitude multiple choice questions with answers useful to the candidates preparing for Bank exams like IBPS PO, MT Exam, Dena Bank PO, Bank PO, Clerk, SBI, RBI etc.

shape Quiz

1. Providing offer to refund a part of the purchase price of any product to consumer is known as
    A. Coupon B. Price pack C. Rebate/cash refund offer D. Premium E. Patronage reward

2. Evaluation, length of promotion, size of incentive, deciding how to promote and distribute the promotion program itself is the part of _______________
    A. Tools B. Objectives C. Developing sales promotion program D. Rapid growth of sales promotion E. None of these

3. A small amount of product is offered to the customer for trial is called
    A. Product combination B. Sample C. Coupon D. Rebate E. None of these

4. The change of customer behavior as result of promotion is measured by
    A. Narrow casting B. Customer audit C. Volume allowance D. Media planning E. None of these

5. A certificate that gives buyer a kind of saving when they purchase any specified item is called
    A. Coupon B. Price pack C. Rebate/cash refund offer D. Premium E. Patronage reward

Answers
1. Answer - Option C
2. Answer - Option C
3. Answer - Option B
4. Answer - Option B
5. Answer - Option A
1. When customer is a getting some gift items with the product they purchase is known as
    A. Price pack B. Product combination C. Quantity gift D. Lucky draw E. Refunds

2. A manufacture provide sales promotion to a wholesaler is
    A. Cooperative advertising B. Sales promotion C. Dealer promotion D. Trade promotion E. None of these

3. Which concept supplements the work of middlemen?
    A. Cooperative advertising B. Sales promotion C. Dealer promotion D. Trade promotion E. None of these

4. Building and maintaining relation with government officials to influence legislation and regulation is a part of
    A. Direct marketing B. Indirect marketing C. Loyalty schemes D. Public relation E. Reach

5. If product is related to warranty then price is related to
    A. Retail outlets B. Advertisements C. Discounts D. Attractiveness E. None of these

Answers
1. Answer - Option B
2. Answer - Option D
3. Answer - Option B
4. Answer - Option D
5. Answer - Option C
1. The party who get advantages through sales promotion is
    A. Retailer B. Manufacturer C. Wholesaler D. Both 2 and 3 E. None of these

2. Sales promotion is very important for any product, especially for newly launched and designed product. How it affect the product?
    A. Affects the quality of product B. Affects the quantity of product C. Affects the image of product D. Affects the price of product E. None of these

3. Providing reduced price than the marked price by the producer directly on the package or sometimes called cents-off deals is known as
    A. Coupon B. Price pack C. Rebate/cash refund offer D. Premium E. Patronage reward

4. If place is related to retail outlets then packing is related to
    A. Warranty B. Advertisements C. Discounts D. Attractiveness E. None of these

5. _________ is an element of “Sales Promotion” includes distribution of free samples, organizing trade fair, exhibition, offers, discount coupon etc.
    A. Marketing mix B. Promotion mix C. Product mix D. Price mix E. Place mix

Answers
1. Answer - Option D
2. Answer - Option C
3. Answer - Option B
4. Answer - Option D
5. Answer - Option B

Reasoning Ability - Related Articles
Statement Conclusion-Important Quiz Questions
Alphabetical Series-Important Quiz Sets
Hide Index Show Index