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Modern Marketing Quiz

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Modern Marketing Quiz

shape Introduction

What is Marketing? "The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."
What is modern marketing ? Modern Marketing is a holistic, adaptive methodology that connects brands with real customers and drives business results by blending strategy, creative, technology, and analysis.
The article Modern Marketing Quiz provides Important Marketing Aptitude multiple choice questions with answers useful to the candidates preparing for Bank exams like IBPS PO, MT Exam, Dena Bank PO, Bank PO, Clerk, SBI, RBI etc.

shape Quiz

1. ______ is an example of tele conferencing.
    A. Computer conferencing B. Audio conferencing C. Video conferencing D. All of the above E.None of these

2. Which among the following is a disadvantage of an EDI system?
    A. Speed B. Errors C. Expensive D. Mismatch E. None of these

3. In online marketing there is
    A. no exchange B. exchange is core of marketing C. Guarantee D. warranty E. None of these

4. Traditional marketing style involves
    A. Telemarketing B. Digital Marketing C. Indirect Marketing D. Direct Marketing E. None of these

5. Modern marketing includes
    A. publicity on internet B. advertisement on internet C. Bulk emails D. telemarketing E. All of these

Answers
1. Answer - Option D
2. Answer - Option C
3. Answer - Option B
4. Answer - Option D
5. Answer - Option E
1. True marketing requires
    A. Command and order mindset B. Control mindset C. Active mindset D. Passive mindset E. All of these

2. Digital Banking means
    A. Banking with calculators B. Banking with digital instruments C. Internet Banking and Telebanking D. Export finance E. None of these

3. Digital Marketing means _____.
    A. selling by using calculators B. marketing of digital instruments C. marketing by using Internet and Telephones D. export finance E. None of these

4. Customer Database means
    A. customers biodata B. customer Loyalty C. customers' Loans details D. information about customers needs E. None of these

5. Transaction Marketing means
    A. marketing only to strangers B. mere selling of goods C. doing banking transactions D. All of the above E. None of these

Answers
1. Answer - Option C
2. Answer - Option C
3. Answer - Option C
4. Answer - Option D
5. Answer - Option D
1. Modern marketing includes _____.
    A. digital marketing B. tele marketing C. e-commerce D. e- mails solicitation E. All of these

2. e- marketing is same as _____.
    A. virtual marketing B. digital marketing C. real time marketing D. All of these E. None of these

3. Digital marketing is selling ____.
    A. digital goods B. calculators C. through internet D. All of these E. None of these

4. Internet Marketing means _____.
    A. Internal Marketing B. Marketing to a core group C. Marketing to employees D. All of these E. None of these

5. Modern marketing includes _____
    A. Digital marketing B. Tele-marketing C. Door to door marketing D. E-mail solicitation E. All of the above

Answers
1. Answer - Option E
2. Answer - Option B
3. Answer - Option C
4. Answer - Option E
5. Answer - Option C
1. Online Marketing is useful for ____
    A. Selling Old Products B. Sending e-mails C. Increasing production D. Additional job opportunities E. Higher expenses

2. Internal marketing means _____.
    A. Marketing to self B. Marketing to family members C. Marketing to staff members D. Marketing inside India E. Marketing beyond India

3.A true marketing mindset requires _____.
    A. control mindset B. command mindset C. passive mindset D. active mindset E. inert mindset

4. Modern marketing is _____.
    A. telemarketing B. web marketing C. internet advertisement D. e-mails E. all of these

5. Modern marketing includes ____
    A. digital marketing B. ele-marketing C. e-commerce D. e-mails solicitation E. all of these

Answers
1. Answer - Option A
2. Answer - Option C
3. Answer - Option D
4. Answer - Option E
5. Answer - Option E
1. Online value proposition should _____
    A. Be communicated to site visitors and in all marketing communications B. Be a clear differentiator from online competitors C. Target market segment(s) that the proposition will appeal to D. Given financial back up E. All of the above

2. Achieving marketing objectives through use of electronic communications technology is _____.
    A. E-marketing B. E-business C. Internet marketing D. E-commerce E. None of the above

3. Using the Internet for marketing research to find out customers needs is _____.
    A. Satisfying customer requirements B. Anticipating customer requirements C. Identifying customer requirements D. All of the above E. None of these

4. Assessing the demand for digital services or online revenue contribution is _____.
    A. Anticipating customer requirements B. Satisfying customer requirements C. Identifying customer requirements D. None of the above

5. Delivering e-mail based customer support is _____.
    A. Identifying customer requirements B. Anticipating customer requirements C. Satisfying customer requirements D. All of the above E. None of these

Answers
1. Answer - Option B
2. Answer - Option A
3. Answer - Option C
4. Answer - Option C
5. Answer - Option C
1. E-marketing is _____.
    A. A subset of e-business B. Equivalent to e-business C. Same as e-commerce D. Broader than e-business E. None of the above

2. E-marketing plan has _____.
    A. Same objective as financial plans B. Same objectives as the marketing plan C. Same objectives as the e-business plan D. Objectives which support organizational plans E. Same objectives as the corporate plan

3. Direct online contribution effectiveness is the _____.
    A. Reach of audience volume of a site B. Proportion of sales influenced by the web site C. Proportion of business turnover achieved by e-commerce transactions D. First and third option above E. None of the above

4. _____ is NOT an element of a company’s external micro- environment that need to be assessed during situation analysis for e-marketing?
    A. Supplier analysis B. Competitor analysis C. Intermediary analysis D. Demand analysis E. None of the above

5. Modern marketing EXCLUDES _____.
    A. Digital marketing B. Tele-marketing C. Door-to-door marketing D. E-mail solicitation E. None of these

Answers
1. Answer - Option A
2. Answer - Option B
3. Answer - Option D
4. Answer - Option B
5. Answer - Option C
1. Online Marketing is appropriate for _____.
    A. Selling obsolete products B. Sending e-mails C. Higher production D. Additional job opportunities E. More expenses

2. Service Marketing is the same as _____.
    A. Internet Marketing B. Telemarketing C. Internal Marketing D. Relationship Marketing E. Marketing done by service class employees

3. Computers manipulate data in many ways in modern marking and this manipulation is called
    A. upgrading B. processing C. batching D. utilising E. None of these

4. E marketing is same as _____.
    A. Virtual marketing B. Digital marketing C. Real time marketing D. All of these E. None of these

5. Cyber marketing is known as
    A. On-line marketing B. Internet marketing C. E-commerce D. All of these E. None of these

Answers
1. Answer - Option C
2. Answer - Option D
3. Answer - Option B
4. Answer - Option B
5. Answer - Option D
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