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Marketing Aptitude Quiz 42

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Marketing Aptitude Quiz 42

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Marketing in a broader aspect can be defined as a transaction of exchange. Marketing primarily consists of activities designed to generate and facilitate exchanges intended to satisfy human organizational needs or wants. Marketing is broadly defined as advertising of a product or service to different market segments. The article Marketing Aptitude Quiz 42 provides Important Marketing Aptitude multiple choice questions with answers useful to the candidates preparing for Bank exams like IBPS PO, MT Exam, Dena Bank PO, Bank PO, Clerk, SBI, RBI etc.

shape Quiz

1. _________ concerns with how a product’s position is in the consumer’s mind.
    A. Target B. Segment C. Positioning D. Accessible E. None of these

2. Engineering, finance, centralized or decentralized buying, leasing or service contracts, quality, service, price are
    A. Customer operating characteristic B. Purchasing approach C. Situational factors D. Personal characteristics E. None of these

3. _________ is the characteristic which shows the ability to reach and serve a market segment.
    A. Accessibility B. Measurability C. Profitability D. Durability E. None of these

4. Market Segmentation means dividing the market of different groups on the basis of customers
    A. Price and quality B. Quantity and price C. Taste and need D. Culture and response E. Accessibility and need

5. _______ is a repositioning strategy of market segmentation where the target market and product change.
    A. Market positioning B. Image repositioning C. People repositioning D. Tangible repositioning E. Channels repositioning

Answers
1. Answer - Option C
2. Answer - Option B
3. Answer - Option A
4. Answer - Option C
5. Answer - Option D
1. ________ is deciding to target several market segments and design separate offers for each.
    A. Mass marketing B. Differentiated marketing C. Undifferentiated marketing D. Segment marketing E. None of these

2. Sharing marketing mix for all segments, firm goes after a large share of few segments and attractive when resources are limited is
    A. Undifferentiated marketing B. Differentiated marketing C. Concentrated marketing D. Mass marketing E. Local marketing

3. The strategy of choosing one attribute as competitive advantage is called
    A. ISP B. JSP C. USP D. PSP E. None of these

4. When the largest potential market lead to the lowest costs that translates into either lower prices or higher margins is _________ argument for mass marketing.
    A. Technical B. Traditional C. Logical D. Homogenous E. Heterogeneous

5. _________ is a trend in customer that moves towards individual marketing mirrors.
    A. Local marketing B. Segment marketing C. Mass marketing D. Self marketing E. None of these

Answers
1. Answer - Option B
2. Answer - Option C
3. Answer - Option C
4. Answer - Option B
5. Answer - Option D
1. The aim of market segmentation is to prepare different strategies and programs for all segments with maximum
    A. Customers B. Profit C. Suppliers D. Buyers E. Markets

2. For example a bank is using Market Segmentation and it wants to target a group of customers that require current account. Who among the following will be target group?
    A. Students B. Individuals C. Businessman D. Teachers E. Retired people

3. Setting competitive position for the product and creating a detailed marketing mix is known as
    A. Market targeting B. Market positioning C. Re-positioning D. Image positioning E. None of these

4. When a motor company designs specific models for different age groups and income, it means the company is using
    A. Micro marketing B. Local marketing C. Traditional marketing D. Segment marketing E. None of these

5. In market segmentation, customization may often result in
    A. Customer behavior B. Customer positioning C. Customer retention D. Customer grievances E. None of these

Answers
1. Answer - Option B
2. Answer - Option C
3. Answer - Option B
4. Answer - Option D
5. Answer - Option C

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