Marketing Aptitude - SPLessons
boy2

Marketing Aptitude Quiz 60

Home > > Tutorial
SPLessons 5 Steps, 3 Clicks
5 Steps - 3 Clicks

Marketing Aptitude Quiz 60

shape Introduction

Marketing in a broader aspect can be defined as a transaction of exchange. Marketing primarily consists of activities designed to generate and facilitate exchanges intended to satisfy human organizational needs or wants. Marketing is broadly defined as advertising of a product or service to different market segments. The article Marketing Aptitude Quiz 60 provides Important Marketing Aptitude multiple choice questions with answers useful to the candidates preparing for Bank exams like IBPS PO, MT Exam, Dena Bank PO, Bank PO, Clerk, SBI, RBI etc.

shape Quiz

1. __________ is associated with the endowing products and services with the power of brand.
    A. Branding B. Co-branding C. Mega branding D. Store branding E. Umbrella branding

2. Trademarked devices that serve to identify and differentiate the brand is called
    A. Brand bonding B. Brand elements C. Brand extension D. Brand dilution E. None of these

3. Marketing style that is about matching and mixing marketing activities to maximize their individual and collective effects is called
    A. Interactive marketing B. Line stretching C. Service intangibility D. Integrating E. None of these

4. Consumer’s ability to identify the brand under different reflected condition, recalling the performance and comparing other brands is known as
    A. Brand elements B. Brand bonding C. Brand awareness D. Brand portfolio E. Brand equity

5. _______ helps in preventing others copying in marketing
    A. Brand B. Label C. Trademark D. Packaging E. None of these

Answers
1. Answer - Option A
2. Answer - Option B
3. Answer - Option D
4. Answer - Option C
5. Answer - Option C
1. If any customer is feeling that the company is delivering the product as its brand promises is called
    A. Brand elements B. Brand bonding C. Brand awareness D. Brand portfolio E. Brand equity

2. If a consumer is no longer associated with the brand with a specific product or highly similar products and thinking less about the brand. What we call this case?
    A. Brand bonding B. Brand elements C. Brand extension D. Brand dilution E. None of these

3. A set of all brands and brand lines which a particular firm offers for sale to buyers in a particular category is called
    A. Brand elements B. Brand bonding C. Brand awareness D. Brand portfolio E. Brand equity

4. The brands image includes two aspects of a brand- one is association and second________
    A. Awareness B. Personality C. Labeling D. Packaging E. None of these

5. To cover the market more effectively, companies are leveraging the power of the brand name is
    A. Brand loyalty B. Brand strategy C. Brand dilution D. Brand relationship E. Brand portfolio

Answers
1. Answer - Option B
2. Answer - Option D
3. Answer - Option D
4. Answer - Option B
5. Answer - Option B
1. _________ helps in identifying the product.
    A. Brand B. Label C. Trademark D. Packaging E. None of these

2. Doordarshan, Close-up, Frooti, Olay, Lotus, Surf are the example of
    A. Brand Equity B. Free standing brand name C. Descriptive brand name D. Trademark E. None of these

3. Same brand name but different product is called
    A. Line extension B. Tagline C. Line stretching D. Brand promotion E. None of these

4. In Branding _______ includes all things that is linked up in memory about the brand like its specific attributes, features, look, benefits etc.
    A. Trademark B. Brand Testing C. Brand Associations D. Brand image E. Brand loyalty

5. Under ________________in brand testing technique, brand names are selected on the basis of memory.
    A. Unique test B. Preference test C. Memory test D. Both 1 and 2 E. None of these

Answers
1. Answer - Option A
2. Answer - Option C
3. Answer - Option A
4. Answer - Option C
5. Answer - Option C

Other Articles
IBPS Clerk Reasoning Ability Quiz 6
IBPS PO Data Analysis & Interpretation Quiz 3
IBPS PO Mains Computer Aptitude Quiz 14
Hide Index Show Index