1. Who created the Marketing 4Ps in the 1960s ?

A. Rom J. Markin B. E. Jerome McCarty C. William D. Perreault D. Philip Kotler E. None of these

2. The Method of sending promotional items to clients is called ______________

A. Concentrated Marketing B. Differnatiation Marketing C. Bench Marketing D. Drip Marketing E. None of these

3. The systematic recording of human cultures is called as ____________

A. Historiography B. Arteriography C. Anthropology D. Ethnography E. None of these

4. Which of the following data available within the organisation ?

A. Internal secondary data B. External secondary data C. Internal Primary data D. External Primary data E. None of these

5. The Concept of Goriila Marketing is introduced by __________

A. .J.C. Levinson. B. Gene Simmons C. Dennis Theodore Avery D. Seth Godin E. None of these

Answers and Explanations
1. Answer - Option E
Explanation -
Jerome McCarty proposed a classification of marketing mix in four key areas: 1. Product 2. Price 3. Place 4. Promotion
2. Answer - Option D
Explanation -
Drip marketing is a communication strategy that sends, or “drips,” a pre-written set of messages to customers or prospects over time.
3. Answer - Option D
Explanation -
Ethnography is the systematic study of people and cultures. The ethnographic approach to qualitative research comes largely from the field of anthropology
4. Answer - Option A
Explanation -
Internal secondary data is the Data available within the organisation – for example, accounting records, management decision support systems, and sales records.
5. Answer - Option A
Explanation -
In 1984, marketer Jay Conrad Levinson introduced the formal term in his book called, “Guerrilla Marketing.” Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results.

1. The task of any business is to deliver which of the following value ?

A. Customer Value B. Consumer Value C. Product Value D. Market Value E. None of these

2. The phrase ‘This is what I want, won’t you please make it?’ reflects the _________ concept

A. .Production B. Sales C. Business D. Marketing E. None of these

3. Which of the following is not included in the service marketing mix ?

A. People B. Placement C. Process D. Physical evidence E. None of these

4. ______________ is the marketing of products that are presumed to be environmentally safe.

A. Green Marketing B. Bench Marketing C. Direct Marketing D. Mass Marketing E. None of these

5. The development of marketing mix to influence a customer’s perception of a brand is called ___________

A. Prospect B. Promotion C. Production D. Positioning E. None of these

Answers and Explanations
1. Answer - Option A
Explanation -
The task of any business is to deliver customer value at a profit.
2. Answer - Option D
Explanation -
‘This is what I want, won’t you please make it?’ is one of the phrase reflects the Marketing concep
3. Answer - Option B
Explanation -
The product marketing mix consists of the 4 P’s which are Product, Pricing, Promotions and Placement. The extended service marketing mix places 3 further P’s which include People, Process and Physical evidence.
4. Answer - Option A
Explanation -
Green marketing is the marketing of products that are presumed to be environmentally safe.Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising.
5. Answer - Option D
Explanation -
Positioning refers to the place that a brand occupies in the mind of the customer and how it is distinguished from products from competitors. In order to position products or brands, companies may emphasize the distinguishing features of their brand or they may try to create a suitable image through the marketing mix

1. Each transaction will takes place at predetermined intervals is known as ________

A. Indirect Market B. Time Market C. Share Market D. Call Market E. None of these

2. In the PEST analysis, S denotes which of the following factor ?

A. Study B. Selling C. Sociocultural D. Society E. None of these

3. Which tool is used to identify the ways to create value for your customers ?

A. Value Assets Analysis B. Gap Analysis C. Feedback Analysis D. Value Chain Analysis E. None of these

4. Products are ____________and Services are __________in nature.

A. tangible, tangible B. intangible, intangible C. intangible,tangible D. tangible, intangible E. None of these

5. The mass market is the largest group of end consumers for a specified product, which consists of several _____ market

A. Fitch B. Macro C. Micro D. Niche E. None of these

Answers and Explanations
1. Answer - Option D
Explanation -
A call market is a type of market in which each transaction takes place at predetermined intervals and where all of the bid and ask orders are aggregated and transacted at once
2. Answer - Option C
Explanation -
PEST Analysis is very important that an organization considers its environment before beginning the marketing process P – Political Factors E – Economic Factors S – Sociocultural Factors. T – Technological Factors
3. Answer - Option D
Explanation -
Value Chain Analysis is a useful tool for working out how you can create the greatest possible value for your customers. Value Chain Analysis helps you identify the ways in which you create value for your customers, and then helps you think through how you can maximize this value: whether through superb products, great services, or jobs well done.
4. Answer - Option D
Explanation -
Products are tangible and Services are intangible in nature. Intangibility of services is derived from the fact that you cannot see or tough a service. A service is made and delivered on spot and hence it cannot be measured as easily as a tangible product.
5. Answer - Option C
Explanation -
Today, the “mass market” is actually splintering micro market into numerous segments, each with its own wants, perceptions, preferences, and buying criteria.