1. What is SCM ?

A. Source control management B. Source chain management C. Supply control management D. Supply chain management E. None of these

2. In the product concept, profit is earned through __________

A. Pressure Selling B. Price C. Satisfication of customers D. Quality E. None of these

3. Which research Surveys are used to address specific marketing issues ?

A. Exploratory research B. Descriptive research C. Ad Hoc research D. Causal research E. None of these

4. The person who actively made a purchase in the last one year period is known as _________

A. Active consumer B. Active seller C. Active buyer D. Active customer E. None of these

5. __________ is an intermediary entity in the distribution channel that buys in bulk and sells to resellers rather than to consumers.

A. Consumers B. Wholesaler C. Retailers D. Sellers E. None of these

Answers and Explanations
1. Answer - Option D
Explanation -
Supply chain management (SCM) is the oversight of materials, information, and finances as they move in a process from supplier to manufacturer to wholesaler to retailer to consumer.
2. Answer - Option D
Explanation -
Production concept: Profits through lower product cost and price
Product Concept: Profit through quality products
3. Answer - Option C
Explanation -
Ad Hoc Research is a full-service marketing, communications and social research firm offering a wide range of customised qualitative and quantitative services.
4. Answer - Option C
Explanation -
An active buyer is someone who is considered to be ‘active’ because they have made a purchase within the past 12 months
5. Answer - Option B
Explanation -
Wholesaler is the party that buys large quantities of a product from manufacturers and sells it to retailers. Wholesalers sell goods to other businesses, they do not sell directly to consumers.

1. Which of the following is promotional items ?

A. Premiums B. Rewards C. Revenue D. Spiff E. None of these

2. ZBB stands for _______

A. Zone Based Budgeting B. Zero Bi direct Business C. Zero Based Budgeting D. Zone Budget Business E. None of these

3. Banking service market is segmented based on ___________ and __________

A. Density & Customers B. Customers & Products C. Products & Density D. Geography & Products E. None of these

4. In AAU, U stands for which of the following ?

A. Usage B. Uses C. Under D. Utility E. None of these

5. The organisation that sells products directly to consumers and end users are known as _______

A. Retailers B. Manufactures C. Wholesalers D. Sellers E. None of these

Answers and Explanations
1. Answer - Option A
Explanation -
Premiums are promotional items toys, collectibles, souvenirs and household products that are linked to a product, and often require box tops, tokens or proofs of purchase to acquire. The consumer generally has to pay at least the shipping and handling costs to receive the premium.
2. Answer - Option C
Explanation -
Zero-based budgeting (ZBB) is a method of budgeting in which all expenses must be justified for each new period. Zero-based budgeting starts from a “zero base,” and every function within an organization is analyzed for its needs and costs.
3. Answer - Option A
Explanation -
In Banking service market is segmented on the basic of density and customers
4. Answer - Option A
Explanation -
AAU(Awareness, Attitudes, and Usage) uses market research to understand brand recognition, feelings, and who uses a brand.
5. Answer - Option A
Explanation -
Retailers is the organisation that sells products directly to consumers and end users. As they are selling to consumers for personal use, the goods are usually sold in small quantities.

1. Which of the following elements are related with Micro environment ?

A. Publics, Economic forces B. Company, Suppliers, Customers C. Demographic forces, Cultural forces D. Marketing Intermediaries, Natural forces E. All of these

2. __________ refers to the successful selling of a product or service in a specific market

A. Substantiality B. Penetration C. Compettion D. Marketing E. None of these

3. Which is a product or service with a committed customer base ?

A. Branding B. Fashion C. Brand Loyality D. Cult Brand E. None of these

4. ___________ is the key objective for Internet marketing

A. Online revenue contribution B. Online promotion contribution C. Online Product Contribution D. All of these E. None of these

5. Which of the following term refers to a reduction in sales volume, sales revenue ?

A. Initial Price B. Marginal Price C. Market Price D. Cost Price E. None of these

Answers and Explanations
1. Answer - Option B
Explanation -
Micro Environment facors: Company, Suppliers, Customers, Competitors,Publics, Marketing Intermediaries
2. Answer - Option B
Explanation -
Market penetration refers to the successful selling of a product or service in a specific market, and it is measured by the amount of sales volume of an existing good or service compared to the total target market for that product or service.
3. Answer - Option D
Explanation -
A Cult brand is a product or service with a committed customer base. The attainment of such true believers or ‘near fanatical’ customers is made possible because cult brands sell more than a product, they sell a lifestyle.
4. Answer - Option A
Explanation -
The key objective for Internet marketing is the online revenue contribution. It is an example of anticipating customer requirements
5. Answer - Option A
Explanation -
Price skimming is a product pricing strategy by which a firm charges the highest initial price that customers will pay. As the demand of the first customers is satisfied, the firm lowers the price to attract another, more price-sensitive segment.