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Marketing Aptitude Quiz 22

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Marketing Aptitude Quiz 22

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Marketing in a broader aspect can be defined as a transaction of exchange. Marketing primarily consists of activities designed to generate and facilitate exchanges intended to satisfy human organizational needs or wants. Marketing is broadly defined as advertising of a product or service to different market segments. The article Marketing Aptitude Quiz 22 provides Important Marketing Aptitude multiple choice questions with answers useful to the candidates preparing for Bank exams like IBPS PO, MT Exam, Dena Bank PO, Bank PO, Clerk, SBI, RBI etc.

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1. “Benchmark? means ______
    A. Benches for customers to sit B. Benches for salesmen to sit C. Products displayed on a bench D. Set standards E. All of the above

2. Home loans are granted to ___
    A. Individuals B. Institutions C. Builders D. All of these E. None of these

3. The meaning of “Conversion” in sales is
    A. Designing new products B. Converting Purchasers into sellers C. Converting sellers into purchasers D. Converting prospective customers into purchasers E. Conversion of religion

4. A “Call? in Marketing language means _______
    A. Calling On a salesperson B. Calling on a customer C. Making a phone call D. Telemarketing E. None of these

5. A Safe Deposit Locker can be canvassed among
    A. All Existing account holders B. Persons below poverty line C. Students D. Jewelers E. ATM Cardholders

Answers
1. Answer - Option A
2. Answer - Option A
3. Answer - Option D
4. Answer - Option B
5. Answer - Option A
1. “Value Added Services” implies
    A. Additional Knowledge of marketing staff B. Service beyond normal Hours C. Service with extra facilities D. Marketing Agencies E. Overtime work

2. Optimum Results in marketing are possible through
    A. Increased Production B. More number of Products C. More sales staff D. Motivated Staff E. More ATMs

3. Mutual Fund business from existing customers can be canvassed through
    A. Coercion B. Cross-Selling C. Internal Marketing D. Outdoor Marketing E. Road-Shows

4. Financial Planning is required when
    A. One has no income B. One is flushed with funds C. One has no expenses to incur D. One is illiterate E. Income level is insufficient to meet the expenses

5. The sales process begins with
    A. Customer Identification B. Lead Generation C. Sales Presentation D. Sales closure E. Sales meet

Answers
1. Answer - Option C
2. Answer - Option D
3. Answer - Option B
4. Answer - Option E
5. Answer - Option A
1. A market situation when many firms sell similar but not identical products is termed as -
    A. Perfect competition B. Imperfect competition C. Monopolistic competition D. Oligopoly E. None of these

2. According to John Maynard Keynes, employment depends upon -
    A. aggregate demand B. aggregate supply C. effective demand D. rate of interest E. None of these

3. Which one of the following is not an assumption in the law of demand?
    A. There are no changes in the taste and preferences of consumers B. Income of consumers remains constant C. Consumers are affected by demonstration effect D. There are no changes in the price of substitute goods E. None of these

4. When some goods productive factors are completely fixed in amount, regardless of price, the supply curve is -
    A. horizontal B. downward sloping to the right C. vertical D. upward sloping to the right E. None of these

5. Innovation in marketing is same as -
    A. Motivation B. Inspirarion C. Aspiration D. Creatvity E. None of these

Answers
1. Answer - Option C
2. Answer - Option C
3. Answer - Option C
4. Answer - Option C

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